Another day, another wheel (and so on).
Since I couldn't get the wheel built during business hours today, I'm working overtime.

The rim is a Campagnolo Omega.
In terms of being able to read the lettering, the orientation in the image above is the correct direction,

but the Campagnolo logo appears upside down when viewed from the same side.
There's a reason for this.

The hub is a Veloce.
What's amazing about Campagnolo is
that even their lower-tier hubs spin incredibly smoothly.
There are plenty of hubs more expensive than this one that have stiffer rotation than this.

Built it. A standard 32-hole 6-cross wheel.

↑The spokes reflected in the hub look beautiful.
Given the Italian cross-lacing and the direction of the hub logo,
the right side of the image is the direction of travel, but

if you orient the Omega lettering so it reads correctly on the bottom side of the wheel,

the Campagnolo logo reads correctly when it's on the top side.
That's why the logo appears to be upside down at first glance.

It's small lettering, but the "Made In Italy" marking also reads correctly.
All these images were taken from the right side of the direction of travel.
So the correct orientation is probably "the Omega lettering reads correctly from the right side."
If you reverse it, you get "the Campagnolo reads correctly when it's on the bottom and the Omega on top,"
but then the "Made In Italy" marking ends up upside down.
It has nothing to do with the wheel's performance,
but if you build it the wrong way, the appearance feels somehow off.
Since I couldn't get the wheel built during business hours today, I'm working overtime.

The rim is a Campagnolo Omega.
In terms of being able to read the lettering, the orientation in the image above is the correct direction,

but the Campagnolo logo appears upside down when viewed from the same side.
There's a reason for this.

The hub is a Veloce.
What's amazing about Campagnolo is
that even their lower-tier hubs spin incredibly smoothly.
There are plenty of hubs more expensive than this one that have stiffer rotation than this.

Built it. A standard 32-hole 6-cross wheel.

↑The spokes reflected in the hub look beautiful.
Given the Italian cross-lacing and the direction of the hub logo,
the right side of the image is the direction of travel, but

if you orient the Omega lettering so it reads correctly on the bottom side of the wheel,

the Campagnolo logo reads correctly when it's on the top side.
That's why the logo appears to be upside down at first glance.

It's small lettering, but the "Made In Italy" marking also reads correctly.
All these images were taken from the right side of the direction of travel.
So the correct orientation is probably "the Omega lettering reads correctly from the right side."
If you reverse it, you get "the Campagnolo reads correctly when it's on the bottom and the Omega on top,"
but then the "Made In Italy" marking ends up upside down.
It has nothing to do with the wheel's performance,
but if you build it the wrong way, the appearance feels somehow off.