Built a rear wheel with Reynolds hub and AL22W rim for rim brakes

Another wheel build today (and so on).
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I built a rear wheel using
a Reynolds hub (from a complete wheel)
that a customer left with me, and
an AL22W rim for rim brakes.

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Reynolds straight-pull hub, 24-hole
Campagnolo/CX Sprint, laced 2X (forced) both sides
Aluminum nipples are silver, with blue only on both sides of the valve hole.
I'll do the rim tape later.

There's a Reynolds marking on the hub shell, but
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on the freebody there's a Torch marking and logo,
which is a model name for an Industry Nine hub, but

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on the opposite side of the hub shell
it also says Industry Nine.

Speaking of Industry Nine...

When Shimano had their 7700-series
9-speed Dura-Ace,
they allowed the manufacture of third-party cranksets
compatible with their proprietary Octalink BB standard.
FSA, Tnі and others released Octalink
carbon cranksets.
Sugino also released their own product called
Cosper crankset,
and as OEM products, Specialized complete bikes
came with cranksets with Specialized's S logo.
Some of these had removable decals, while others
had them under clear coat and couldn't be removed,
but they all had Octalink logo stickers applied.

However, Shimano, even while allowing third-party cranksets
for Octalink BB,
absolutely would not manufacture the BB itself.
Even if third-party cranksets sold well,
only genuine BBs were sold as consumables,
so they made a guaranteed profit there.

SRAM did the same thing
from the beginning when they released the XD freebody,
and while third-party sprockets exist now,
they took the approach of:
"We'll teach you the dimensions for XD freebody hubs,
so go ahead and make them, but customers have to buy genuine sprockets."

In response to this, Shimano released
Microspline, a new freebody standard that works with 10-tooth sprockets,
but initially this was the opposite of SRAM XD—
"Don't make Microspline rear hubs on your own,"
and if you wanted to use the contemporary (previous to current)
M9100 XTR or M8100 XT series
12-speed groupsets,
your only options were to either build a wheel with
an XTR or XT hub,
or buy a complete XT wheel.
However, there was no WH-M9100 wheel
equivalent to the XTR grade,
and at the XT grade there was WH-M8000
and WH-M8020 with a slightly wider rim,
but these were heavy aluminum rims with
nothing particularly innovative in the design.
Because of this policy, Shimano groupsets
practically disappeared from MTB race scenes,
and in the high-end MTB groupset market segment,
they were completely replaced by SRAM.
At my shop too, we've rebuilt countless
11-speed HG freebody rear wheels
using XD hubs.

And at that time, the manufacturers allowed to produce
Microspline rear hubs outside of Shimano were
only DT, Mavic, Newmen,
and Industry Nine.
The first two are major manufacturers anyway, but
Newmen has a capital relationship with
the complete bike brand CUBE,
and Industry Nine is also not
a particularly large manufacturer,
so it's memorable that these companies
were permitted to manufacture Microspline hubs
ahead of Chris King and Hope.

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