I received a Ksyrium SLR (high-end wheelset by Mavic) from a customer.

I didn't get a photo of the front wheel. It was perfectly centered with virtually no runout.
As for the rear wheel in the image, the brake shoe is rubbing the rim.
The brakes are caliper-type, not direct-mount.
This isn't a wide rim, but with a wide rim and direct-mount brakes,
the gap between shoe and rim narrows, reducing brake adjustment range.
That's why whether the wheel center is properly set becomes critical.
If an assembled wheel has centering issues right off the shelf,
whether you can properly true the wheel determines whether you can adjust the brakes at all.
This could become a filtering mechanism that weeds out sloppy shops.
It's good that we can't just slap together wheels and sell them without care.


The rim was shifted toward the freewheel side.
That said, the state shown in the image is after I tightened only the freewheel side nearly to the limit to tension up a rear wheel that was slightly loose.
The shift includes the adjustment I made myself.


From that state, I centered it by tightening only the non-freewheel side.
It's tenser than when the customer brought it in, but Ksyrium and R-SYS wheelsets
aren't the type to have brake rub unless you really narrow the gap between shoe and rim (the customer says they haven't tightened it that much).
So if the rear wheel is rubbing even after being tensioned this much, the cause must be something other than the wheel.

I didn't get a photo of the front wheel. It was perfectly centered with virtually no runout.
As for the rear wheel in the image, the brake shoe is rubbing the rim.
The brakes are caliper-type, not direct-mount.
This isn't a wide rim, but with a wide rim and direct-mount brakes,
the gap between shoe and rim narrows, reducing brake adjustment range.
That's why whether the wheel center is properly set becomes critical.
If an assembled wheel has centering issues right off the shelf,
whether you can properly true the wheel determines whether you can adjust the brakes at all.
This could become a filtering mechanism that weeds out sloppy shops.
It's good that we can't just slap together wheels and sell them without care.


The rim was shifted toward the freewheel side.
That said, the state shown in the image is after I tightened only the freewheel side nearly to the limit to tension up a rear wheel that was slightly loose.
The shift includes the adjustment I made myself.


From that state, I centered it by tightening only the non-freewheel side.
It's tenser than when the customer brought it in, but Ksyrium and R-SYS wheelsets
aren't the type to have brake rub unless you really narrow the gap between shoe and rim (the customer says they haven't tightened it that much).
So if the rear wheel is rubbing even after being tensioned this much, the cause must be something other than the wheel.