Built a rear wheel with Light Bicycle's carbon rim

Another day of wheel building (and so on).
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I received a Light Bicycle carbon rim from a customer.

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It's a tubeless-ready rim with a depth of 45.3mm (measured).

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Next to the valve hole there's a rim hole with
a sticker that says "assemble spokes this direction,"
and following it results in a proper (non-offset) rim configuration.
Alternatively, following the hole alignment itself
also results in a proper rim configuration.

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I also received the hub.
It's a Prime R0020 model (right side in the image above),
and since Prime makes a road disc hub with model number RD0020,
this one without the "D" is for rim brake use without a disc mount.

The hub on the left in the image above is an Evolite hub,
but both are Novatec 482-series hubs
that are essentially identical except for freewheel body specs and hub body finishing.

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The flange lightening and the stamping of the "24H" marking—
they're identical right down to the wear on the stamp.

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On the outer edge of the rim there's a sticker saying "assemble with the freewheel side (right side) facing this direction,"
but this rim isn't left-right asymmetrical front or rear,
nor are the rim holes offset.

By the way, rims do exist where the rim profile itself is left-right asymmetrical
but the hole positions are centered (aside from hole alignment) (→here).

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This sticker is round in shape and
isn't necessarily applied perpendicular to the rim's front-rear direction,
so

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to strictly follow the instructions,
I twisted the hub orientation during the loose pre-assembly phase.
Once tension is applied (once the wheel is finished), the hub axle orientation ends up
perpendicular to the rim's front-rear direction.
Joking aside, I think labels like this should be rectangular
to avoid any mistakes.

This rim has no offset, and I don't see any directional difference
in the rim hole angles, so there must be another reason
for having this kind of instruction.

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↑Right side
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↑Left side
This rim has machining on the brake zone,
and the groove pattern has left-right attributes.
That alone would be fine, but the shape of this machining
looks remarkably similar to ZIPP's rim's "Show Stopper" (→here),
so I'm wondering if they'll get away with it if someone notices.

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Built.

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R0020 hub, 24H, black half-comp, 4-cross lacing, and

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the nipples are basically silver,

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with an Arcenciel nipple opposite the valve.
I'll do the truing later.

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