Built an MTB rear wheel with a Chinese hookless rim

Today it's wheels again (and so on).
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Built a rear wheel with a Chinese carbon rim.

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The rim is hookless,

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Hub is ZITO M1 for straight spokes, 28H,
all-black CX-RAY with forced 3-cross lacing and with spoke nipples.
It's not a half CX sprint because that's what the customer requested.

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This rim has
a bead seat diameter of 622mm,
what's called a 700C rim,
and with an internal width of 25mm that's becoming not uncommon even on road bikes these days,
but with a hub end width of 148mm
and a freebody for Shimano Microspline,
it becomes a 29-inch wheel for MTB.

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