Beginner Cycling Tips

Swiss Stop brake shoes have arrived in stock!

The other day, a customer (sort of) emailed me directly on my phone.
「Please stock the blue brake shoes from Swiss Stop
in the Campagnolo version for me」they said.

These blue brake shoes are a model called BXP, which is specialized for wet weather conditions,
and originally there was a green shoe called GHP that served that purpose.
GHP is still in production for V-brake shoes, but the road version has been discontinued.

Anyway,
the "Swiss Sutp" in the title and opening line isn't actually my typo —
it's exactly how it appeared in the original email,
but calling them out on it would just be nitpicking.
Asking in that Google-sensei way, "Did you perhaps mean Swiss Stop?"
might also hurt the customer's (sort of) feelings.
There's also the possibility they're genuinely half-remembering (※) the SWISSSTOP brand name as "Swiss Sutp".

※"Half-remembering" here is itself a half-remembered version of "vaguely remembering," and the correct term is actually "vaguely remembering."

So I thought about how to handle this without losing face for the customer
and keep things smooth,



DSC04956amx5.jpg
I came to the conclusion that the best approach
was to stock SWISSSUTP (Swiss Sutp)
brake shoes.

I didn't go so far as to fake the shoe itself,
but as for the packaging — this way there's no problem.

Products Mentioned in This Article

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