Another wheel day (and so on...).

Built a front wheel with Velocity's Major Tom rim.

One is the pair to the rear wheel from the other day: White Industries T11 hub, 24H, CX-RAY outpoke radial lacing.

The other is an Evolite hub, 24H, black CX-RAY outpoke radial lacing, with black aluminum nipples.

The turquoise-colored ink work was apparently done by the customer themselves. With the T11 hub, like the rear hub, if you orient it so the side with the bearing-adjustment set-screw hole faces left, the logo ends up pointing upward in the correct orientation. This is always the case, and the orientation matches the rear hub.

With the older H2 hub, the logo always ends up upside down. But the matching H3 rear hub always has the logo in the correct orientation. In my case, with the H2 hub I build it with the bearing-adjustment hole on the left side, so the logo always ends up upside down.
With the company's current disc-brake front hubs, when the rotor bracket faces left, the logo points upward when viewed from above.

However, in one image on the manufacturer's website, if the quick-release lever is on the left side—which would be Italian-style assembly (as you'd normally expect)— they've built the front wheel with the logo upside down. Maybe they don't worry too much about it.

Built a front wheel with Velocity's Major Tom rim.

One is the pair to the rear wheel from the other day: White Industries T11 hub, 24H, CX-RAY outpoke radial lacing.

The other is an Evolite hub, 24H, black CX-RAY outpoke radial lacing, with black aluminum nipples.

The turquoise-colored ink work was apparently done by the customer themselves. With the T11 hub, like the rear hub, if you orient it so the side with the bearing-adjustment set-screw hole faces left, the logo ends up pointing upward in the correct orientation. This is always the case, and the orientation matches the rear hub.

With the older H2 hub, the logo always ends up upside down. But the matching H3 rear hub always has the logo in the correct orientation. In my case, with the H2 hub I build it with the bearing-adjustment hole on the left side, so the logo always ends up upside down.
With the company's current disc-brake front hubs, when the rotor bracket faces left, the logo points upward when viewed from above.

However, in one image on the manufacturer's website, if the quick-release lever is on the left side—which would be Italian-style assembly (as you'd normally expect)— they've built the front wheel with the logo upside down. Maybe they don't worry too much about it.