Another day of wheel building (and so on).

Built a front wheel with Velocity Major Tom rims.

One is the matching pair to the rear wheel I built the other day:
White Industries T11 hub 24H CX-RAY reverse radial spoke pattern,

The other is Evo-Lite hub 24H black CX-RAY reverse radial spoke pattern
with black aluminum nipples.

The turquoise-colored rim marking was done by the customer themselves.
With the T11 hub, just like the rear hub,
if you position the side with the set screw hole for bearing adjustment on the left,
the logo ends up facing the correct direction when pointing upward.
This is always the case, and the orientation matches the rear hub.

With the older H2 hub, the logo always ends up reversed.
However, its matching H3 rear hub always faces the correct direction.
With the H2 hub, I orient the bearing adjustment hole to the left,
so the logo always ends up reversed when built.
With the company's current disc brake front hub,
when the rotor mount is on the left, the logo faces correctly when viewed from above.

Yet in one image on the manufacturer's website,
with the quick release lever on the left side, which would be Italian orientation
(that's what you'd normally expect), they've built the front wheel with the logo reversed.
They probably don't pay too much attention to it.

Built a front wheel with Velocity Major Tom rims.

One is the matching pair to the rear wheel I built the other day:
White Industries T11 hub 24H CX-RAY reverse radial spoke pattern,

The other is Evo-Lite hub 24H black CX-RAY reverse radial spoke pattern
with black aluminum nipples.

The turquoise-colored rim marking was done by the customer themselves.
With the T11 hub, just like the rear hub,
if you position the side with the set screw hole for bearing adjustment on the left,
the logo ends up facing the correct direction when pointing upward.
This is always the case, and the orientation matches the rear hub.

With the older H2 hub, the logo always ends up reversed.
However, its matching H3 rear hub always faces the correct direction.
With the H2 hub, I orient the bearing adjustment hole to the left,
so the logo always ends up reversed when built.
With the company's current disc brake front hub,
when the rotor mount is on the left, the logo faces correctly when viewed from above.

Yet in one image on the manufacturer's website,
with the quick release lever on the left side, which would be Italian orientation
(that's what you'd normally expect), they've built the front wheel with the logo reversed.
They probably don't pay too much attention to it.